Professional Resume

Jun 26th, 2012


2014-present Triple C Distributing – Off-Premise Wine & Spirits Manager


2006-present Knoxville News Sentinel – Freelance Wine & Spirit Columnist

Replaced national syndicated wine columnists by offering a locally-focused wine angle with former writing and journalism experience; researched, wrote and edited over 100 columns covering most wine regions, most wine varietals, several spirits categories, consumer insight and advice.

2012-2013 Roger Killen Consulting, LLC – Owner

Consult businesses affiliated with the beverage industry through organizational and
strategic planning. Specialize in all things related to wine, spirits and beer while helping
clients in the retail, restaurant and wine importing businesses to achieve their goals.

2005-2012 Bob’s Liquor & Wine – Wine Manager and Buyer

Grew annual wine revenue for third largest store in Tennessee from $3.3 million to more than $5.5 million in seven years, an increase of 64%; managed the selection, purchasing, pricing, merchandising and sell-through of a wine portfolio with more than 3,000 different products; managed staff of twelve; created new design and layout for wine section in order to improve customer shopping experience; implemented a marketing strategy on a budget of $1 per day to increase customer database from about 100 to over 3,100 contacts; developed a promotional campaign to secure purchases from large event planners; created an e-marketing campaign to inform customers about new products, specials and wine dinners; approached and secured business from an out-of-town dry market as well as out-of-town collectors; planned, presented and sold entire stocking of customer wine cellars; gained invaluable knowledge and trade related relationships through industry research and travel to California, Germany and Italy

2003-2005 B&T Distributing – Key Account Manager

Implemented a new sales route that catered to Knoxville’s top ten accounts through a market introduction of a split wine-portfolio; produced 18 consecutive months of growth by volume for sales route with 17 of 18 months growth by revenue; succeeded in growing supplier driven brands; created sales sheets, tech sheets and shelf talkers; educated co-workers and customers through wine presentations; implemented aggressive merchandising at all accounts

2001-2003 Ashe’s Wine & Spirits – Store Manager & Spirits Buyer

Increased annual revenues for consecutive years; purchased all spirits for second largest store in Knoxville market; directed store layout, merchandising and inventory controls; wrote and implemented policies and procedures, maintained and updated customer database and accounts; administered the interviewing, hiring, training and scheduling of customer service team; assisted with the planning and implementing of a marketing campaign to maintain client base, build relationships and up-sell through newsletters, advertisements and e-letters

2000-2001 Ashe’s Wine & Spirits – Assistant Store Manager

Directed customer sales, signage, communications, pricing, tasting notes and displays; suggested and managed process improvements and information changes; managed product deliveries and controls; oversaw inventory organization and maintenance


Member, Knoxville Museum of Art L’Amour du Vin Planning Committee, 2006-2012

Creator & Writer, The Politics of Wine, National Wine Blog, 2009-2011

Creator & Writer, What’s in the Bottle?, Wine Blog, 2012-2014

Educator; formal and informal wine tastings and education seminars


2013 Finalist for Best New Wine Blog –

2013 Finalist for Best Original Photography on a Wine Blog –


The University of Tennessee, Chattanooga

B.S., Political Science (Public Administration Major & Composition Minor)